Rotterdam - January 19, 2009. This week, market research agency MetrixLab puts two new, highly advanced usability test labs officially into use. These new test labs are considered to be the most modern European-wide and can be found in MetrixLab’s head office in Rotterdam. The opening celebration takes place on at four o’clock Wednesday afternoon, January 21.

With the new test labs, MetrixLab has taken a considerable step forward in usability research. Combined with its mobile lab and extensive research possibilities for in-home testing, MetrixLab genuinely offers a complete package of research methods, techniques and instruments. For instance, the labs are equipped not only with eye-tracking facilities (by Tobii), but also with streaming video. This feature enables clients to follow every step of testing from anywhere around the world.

Wouter van den Berg, initiator and Business Unit Director, says, “We are very happy with the new test labs that have been designed and built to their optimum, thanks to our knowledge and experience of nine years of usability testing. We have been able to create the ideal test setup for our clients as well as our usability experts, and have the best possible facilities in the whole of Europe at our disposal.” He continues, "The labs have highly advanced features and can be used for a whole range of research setups, from individual user testing to group sessions. As such, we really take testing websites and applications on effectivity, efficiency and user experience to an even higher level. What better reason do we need to celebrate?”

The opening
Opening activities include a guided tour of the labs, an inspiring presentation on eye tracking by Lucas Hulsebos (MOA’s "Researcher of the year 2008") and a presentation of René Nijhuis, representing Google, on the importance of usability.

About MetrixLab (www.MetrixLab.com)
MetrixLab is a globally operating Internet market research agency, specializing in consumer research in the areas of Media and Advertising, Product Development, E-Business Performance and Customer Satisfaction. With revenue of € 17 Million, MetrixLab has grown to be the second-largest Internet market research agency in Europe, belonging to the 500 fastest-growing technology companies in Europe (source: Deloitte, www.fast500europe.com). MetrixLab was elected “Market Research Agency of the Year” in July 2008 by the MOA, the Dutch Market Research Association.

With offices in Rotterdam, London, Hamburg, Paris and Madrid, MetrixLab is active in 39 different countries and works for 41 of the Global Top-100 Brands, such as Microsoft, Philips, Unilever, Siemens, Vodafone and PepsiCo.

Contact:
Wouter van den Berg
Business Unit Director E-Business Performance Research
MetrixLab
+31(0)10 2030700 / 06 26070604

Note to the Press
Representatives of the press are cordially invited to attend the Grand Opening; kindly notify us beforehand at b.klooster@metrixlab.com