Inspiration and validation throughout the NPD process

A business can only survive and thrive when the products or services it offers are appealing and relevant to consumers and have that distinctive character. But how do you go about bringing new products to market? Where do you get your ideas from? Do your ideas, concepts and prototypes meet consumer requirements? How does your product packaging come across to consumers? Does it stand out from your competitors?

MetrixLab New Product Development & Innovation Research offers you in-depth information throughout the entire development process of bringing new products or services to market.

Different propositions for every stage

Every stage in New Product Development requires a different approach to collect the right type of information and knowledge in order to make the right decision moving forward. The MetrixLab NPD solutions help you determine the way to go in the different stages of NPD. From building new insights and idea generation, to optimizing concepts and the final usage check before your product is launched, MetrixLab provides you with the insights to achieve a significant increase in your return on investment.

Bringing your consumers closer and getting inspired

MetrixLab's experience in online market research is exceptionally effective for new product development as it brings your consumers and their wants, needs and opinions closer. The solutions we offer range from interactive and fun questionnaires with game-like setups to challenging yet accessible assignments that stimulate spontaneous feedback. The visual approach contributes strongly to making participation for consumers fun and engaging!

Different methods and techniques to suit your purpose

Our approach to NPD is diverse in every sense of the word: We use online qualitative research to gather new insights, co-create new ideas with consumers and even stimulate them to build their own product online. But we also build virtual shelves to test the attention a new pack design generates, use conjoint analysis to determine the best pricing strategy for our clients and have consumers try products at home. Whether it concerns segmented or heterogeneous test groups, in one country or globally, for fast-moving consumer goods, durables or services, MetrixLab delivers what you need: inspiration and validation in every step of the NPD process.

With actionable dashboards and clear-cut recommendations

MetrixLab offers you not only the expertise and means to test every single step in your NPD process thoroughly, congruently and accurately from start to finish; we also give you the information you need, the way you need it. Our reports are clear-cut and to the point and contain research results and findings ,as well as actionable recommendations on which you can build your success. Choose any of our NPD products and learn more about our approach.

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