Key research solutions for sustainable business growth

A business can only ensure continued growth through pro-active, fact based marketing and innovation strategies grounded in superior consumer insights. Uncovering the right opportunities, developing innovative product solutions and initiating smart go-to-market strategies are the three crucial building blocks that will help you succeed. MetrixLab provides a suite of exploration, innovation and activation research solutions to help you grow your business.

Every single step in the marketing and innovation process requires its own specific approach to collecting the  information necessary to ensure informed decision making that will help you move your business forward. The MetrixLab Marketing & Innovation solutions enable you to determine the most viable way forward in various marketing and innovation stages. They give you the knowledge to improve your chances of winning in the market place and accelerate growth by means of:

• Market Exploration

In which the focus is on uncovering growth opportunities through online qualitative research, quantitative usage and attitude studies as well as online co-creation of ideas and concepts to inspire  new or improved products, services or marketing initiatives.

• Innovation

In which the focus is on screening, optimizing and validating insights, concepts and products through a suite of creative yet robust online research solutions to help you determine the best opportunities for growth and develop effective go-to-market strategies.

• In-Store Activation

In which the focus is on optimizing those marketing mix elements - like packaging, positioning, pricing, promotion and in-store placement - that will help your product or service to better compete and win at the place of purchase.

Driving your marketing and innovation agenda by the voice of consumers

MetrixLab offers a broad portfolio of marketing and innovation research solutions that combine sound research fundamentals with innovative and creative online research techniques. For example: our online qualitative research techniques involve online mood boards, laddering and diaries to gather new insights, but we also brought various brainstorm techniques into an online environment to co-create new ideas with consumers. We offer a product configurator solution that involves consumers in the design and feature set selection of new products. In addition, we build virtual shelves to test the stand-out and stopping power of  a new pack design, use conjoint analysis for determining the optimum pricing, promotion or shelf placement strategy and we enable consumers to experience new products at home. Our online questionnaires are designed in a visually appealing, engaging and motivating fashion in order to ensure high quality data and rich feedback from our respondents. With our global scope we can efficiently and confidently execute your project anywhere in the world. We do so for Fortune 500 companies in fast-moving consumer goods, durables and services, among consumer and B-to-B target audiences. In summary, we deliver inspiration and validation with every step of the marketing and innovation process.

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