Generate continuous stakeholder feedback on any desired topic.

Knowing exactly what your customers want is one thing; creating a forum for them to speak their minds and invite them to give their input on new initiatives or their view on certain developments is quite another. Or is it? With MetrixLab's solution for Online Customer Panels and Communities, INVOLVE©, you can have it both ways.

Outline

INVOLVE© is a continuous and structured way of dedicated panel research, which gives you and your company the opportunity to retrieve rich information on your customers and improve their loyalty at the same time, simply by involving them in your work. With this panel consisting of your customers, employees, suppliers, etc., you are able to execute any kind of qualitative or quantitative study you see fit for the development of your business. What is more, with INVOLVE©, you will get your customers' feedback, upon request and spontaneously. Their active participation is triggered by interaction with you and their fellow customers, inspiring them to inspire you.

Methodology and setup

INVOLVE© offers both highly quantitative and qualitative data and in-depth view of your stakeholders' attitude and behaviour. INVOLVE© is based on a dedicated website and tailored to use for a particular pool of your preferred research participants of any specific target audience. Upon selection, all panellists receive a custom-made and elaborate profiling questionnaire so that various kinds of segmentation within the panel becomes possible. The specially recruited, constructed and managed members of the panel provide you with ideas and opinions on any of your marketing issues fast, reliably and cost-effectively.

With INVOLVE©, you have a broad variety of advanced and engaging survey techniques at your disposal. As MetrixLab provides full panel-management services, you keep the flexibility to recruit, survey and give your target audiences incentives. With our extensive experience in panel research and creative techniques, MetrixLab makes sure you obtain the actionable insights you need from your panelists, whether it concerns your service, products, brands or organization as a whole.

Your benefits

INVOLVE© is specifically suited for panel involvement in the improvement of satisfaction and loyalty issues. MetrixLab offers you

• the means and guidance to create your own tailor-made online panel.
• a great tool to create an online dialogue with your key stakeholders.
• insights into how your stakeholders' attitudes and opinions evolve.
• an infrastructure to conduct ad-hoc studies quickly and efficiently on any urgent business issue.
• full panel-management services with regard to you and your panel.
• advice on how to optimize your panel in light of your objectives.

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